My name is John Runk, and I’m a Facebookaholic.

Okay, that’s not entirely true. I have a Facebook page. And while I don’t spend a tremendous amount of time taking quizzes to reveal my global warming IQ or find out which famous child actor should play me in a movie about my early years, I do use it.

And every time I dial up my personal page, I always see those weird little, inch-wide ads over in the margins. So one day, I decided to try a few of my own.

My first foray into Facebook advertising featured a few clever headlines and black-and-white pics of myself.

I got a handful of clicks, but that was about it.

Facebook advertising is kind of like ebay meets online classified advertising. You bid on click prices and hope your low bid wins.

After my first failed attempt, I created a few more colorful ads with less creative headlines (the ones you see way up top there) to see if they’d work any better.

They didn’t. But there are a lot of variables in play. The poor results could be attributed to the creative. Or the keywords I’m using. Or my tendency to go for cheap click prices. Or even the recession.

Nevertheless, I’m still fascinated by these pint-sized promotions. Working on them has been a pretty fun lab experiment, and one I’m still busy tinkering with.

If you’ve dabbled in Facebook advertising, I’d like to hear from you. Drop me an email if you can.