Striking oil.

In the nineteen shots that comprise this new spot in which BP talks about its monumental cleanup effort, there is one thing you won’t see in any single one of them. Oil.

I can understand why. But such an obvious omission sets off my duplicity radar. I see this and instantly think, “Hey look, more BS from BP.” And I suspect I’m not alone.

I suppose honesty at this point wouldn’t be terribly effective. But this doesn’t seem much better.