Me, in 175 words or less.


I never pictured myself as a freelance copywriter. And yet here I am.


I dreamed of becoming a professional baseball player. But I couldn’t hit a curve ball.

I studied at UC Irvine. I transferred to UCLA. I earned a degree in graphic design.

I got a job as an art director. I loved it. Then I didn’t. I traded in my markers and

sketchpad for a laptop and thesaurus. I spent 9 years writing for ad agencies. I spent

13 more freelancing. I wrote ads. I bought a house in the ‘burbs. I wrote direct mail.

I got a dog. I wrote radio and TV. I got married. I wrote websites and banners. I moved

to the coast. I wrote email blasts. I got another dog. I developed creative strategies.

I explored novel ways to reach customers. I made the most of small budgets.


I’ve learned a lot of things in my time as a writer. But I still can’t hit that curveball.

John Runk
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